MEDIA CREATURE: Cubs choose Foote Cone & Belding to be there advertising agency

John McDonough has made a change. According to AdWeek the Cubs are about to team up with FCB. According to the article the Cubs spend $1 million annually on advertising. McDonough is upbeat about the move.

"FCB will be a great addition to our roster," said John F. McDonough, senior vice president of marketing and broadcasting for the Cubs, in a statement. "They are a very prestigious agency with a worldwide reputation for effective advertising."

McDonough and the Cubs make the move to FCB from independent Chicago Creative Partnerships. According to AdWeek, the campaign is expected to start before the 2006 season.